CravEngine builds and manages the websites, campaigns and marketing systems independent restaurants need to stay visible and bring customers back — running on our own software. You keep running the restaurant.
Not restaurants plus dentists plus gyms. The problems are specific: a menu that changes on a Tuesday, a holiday that doubles your covers, a rush that makes anything scheduled for 6pm impossible, and a customer list sitting in a POS that nobody has ever exported.
Everything CravEngine does is built around how a restaurant actually operates — which is why we can take the marketing off your plate instead of handing you a list of things to do.
Hours from two summers ago, a menu that is a photo of a menu, and a phone number nobody can tap. Meanwhile the dining room has never looked better.
Three posts in a good week, then nothing for a month because a cook quit. The account is not dead, it is just run by someone with a restaurant to open.
Hundreds of names and emails collected over years — in the POS, in an online ordering account, on catering enquiries — and not one of them has ever been sent anything.
A site someone built in 2019, a scheduler nobody logs into, an email tool with an unpaid invoice, and a Google listing a stranger claimed. Nothing points at anything else.
Not because anything went wrong. They moved, or got busy, or forgot. Nobody noticed, because nothing was watching, and nothing gave them a reason to come back.
On a phone, three blocks away, comparing you to the place next door. If your menu will not load and your hours are wrong, you lost that order and you will never know it happened.
The site is old, the menu is a PDF, or there isn’t one. This is the most common place to start and the easiest to see the difference from.
Restaurant websites → “Nothing is reaching anyone”No posts in months, a customer list nobody has emailed, no offers. Usually the cheapest thing to fix and the fastest to show up in covers.
Restaurant marketing → “I want to run it myself”You don’t want to hand marketing to an agency. You want the blank-page problem to go away and your voice to stay yours.
Meet Plate →Most restaurants pick one and move to the other later. Some do both from the start. They are not competing offers — one is a company, the other is software.
Restaurant growth services
We build it and we run it. Websites, campaigns, offers, email and text, the lot — either as one project or as an ongoing engagement where we own the whole thing month to month.
Restaurant marketing software
Our own software, for owners and managers who want to run the marketing themselves. Your menu, photos, hours, post ideas, calendar, promotions and customer list, in one place instead of six.
CravEngine does it for you.
Plate helps you run it yourself.
Take one. Take all three. Most restaurants start with whichever one is most obviously broken and add the rest when they see it working.
A digital storefront, not a brochure. Your menu as real text a phone can read, hours that match what Google shows, photos of your actual food, and one tap to call, get directions, order or ask about catering. Fast to load, faster to change.
Paid social and Google where they earn their keep, email and text campaigns to the people who already like you, offers built around slow days, and landing pages that make a promotion measurable. Planned, written, launched and managed.
Before anything gets built: what is outdated, what is disconnected, what is being neglected, and where your customer data is sitting unused. Then a plan that says what to fix first and what to leave alone.
Plate, powered by CravEngine
Plate is the software we built because the tools restaurants are handed all start with an empty box and a blinking cursor. Plate starts with your menu, your photos and your hours — and gives you the week’s posts already written, on a calendar, with a record of everything that has gone out so nothing repeats.
Opening it should feel like “good, this is handled” — not like another dashboard full of tasks waiting for you.
Not a vertical we added. Every system, template, offer and campaign here was built for a place with a kitchen, a rush and a menu that changes.
Plate is ours. That means the thing running your posts, your promotions and your customer list is not a subscription we resell — it is something we can change when a restaurant tells us it is wrong.
The website feeds the customer list. The list makes the email worth sending. The offer has a landing page so you can tell whether it worked. Nobody is running ads into a website that cannot take the traffic.
Every engagement is measured by how little it asks of you. If a system needs you to remember something on a Friday night, it is the wrong system.
Some restaurants do not need ads. Some need a website and nothing else for six months. Selling you a channel that will not work is how you lose a client in ninety days.
Every restaurant loses customers at one of these four points, and almost nobody knows which one. This is the loop CravEngine builds and runs — and it feeds itself: step four is what makes step one cheaper next month.
Somebody three blocks away opens their phone. You either come up, with the right hours and a menu that loads, or you don’t.
Now it’s you against two other tabs. Your food, your prices and your story do the selling — or a PDF menu loses it for you.
One tap to call, order, book or ask about catering — pointed at whatever system you already use. And you capture who they are.
The part almost everyone skips. An offer on a slow Tuesday, an email worth opening, a reason to return before they forget you exist.
Same shape whether you are buying a website, a campaign or the whole thing managed.
We go through what you already have — site, listings, social, lists, tools — and tell you what is actually costing you.
The website, the campaigns, the offers, the creative. Built around your food and your menu, not a template.
Site to list, list to email and text, offer to landing page, everything to Plate. One system, not six accounts.
It goes live and starts running. You get shown around it once, in plain language, and then you get on with service.
What worked gets more. What did not gets cut. Menus, hours and seasons change — we keep it current.
We point at the systems you already pay for — we don’t replace your POS and we don’t take a cut of your tickets
A regional chain has a team for its website, another for its email, another buying its ads. The independent down the street has the better food and an owner doing all three at midnight. We exist to close that specific gap — not to sell independents a smaller version of an enterprise product.
Nobody signed a lease because they wanted to learn ad platforms. Every decision here is measured by how little it asks of you — if a system needs you to remember something on a Friday night, it is the wrong system and we built it badly.
Third-party platforms have been describing your food, setting your prices in the customer’s head and owning your audience for years. Your own site, your own list and your own voice are the only assets in this that you actually keep.
Some restaurants don’t need ads. Some need a website and nothing else for six months. Some should spend the money on staff instead. Selling a channel that will not work is how you lose a client in ninety days — we would rather have the awkward conversation up front.
One short form, or a phone call if you would rather. We will look at what you already have online before we say a word about what it should cost.
Plate
